Why Motorsports as Part of Your Overall Marketing Program?
Sponsorship is an effective tool that can positively impact your bottom line, while creating unparalleled brand loyalty and recognition with measurable results. Professional motorsports boasts 76% brand loyalty with 92% of their fans able to recall three or more sponsors in unaided brand recall. That is higher than the NFL, MLB, PGA, Tennis, and the NBA.
- fastest growing racing in North America, with record setting attendance even in the current economy
- excellent fan demographics
- high-end hospitality options at some of the world’s most revered racetracks
- opportunities to build relationships with consumers and clients
- motorsports offers many flexible options for marketing partnerships and coverage in magazines, newspapers, TV and on-line
motorsports services
team branding, marketing partnerships, driver websites & blogs, traditional marketing, car design & vinyl, promotions, event support